How We Got Here
From a Blog Post to a Community of Thousands
In 2019, our founder Emma wrote a single blog post about navigating colic. It went viral in a parenting Facebook group. Within a week, 8,000 people had read it.
That was the moment she realised there was a gap — parents were starving for content that felt like it came from another parent at the kitchen table, not a textbook or a influencer pitch.
Today, Little Bloom is a team of writers, paediatricians, child development researchers, and — most importantly — real parents who've lived through the difficult moments we write about.
Every article goes through a fact-check. Every recommendation is grounded in evidence. But we never forget that parenting is also emotional, messy, and deeply personal.
